Vol. 14 No. 2 (2024)

Articles

• Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building

  Neo Ligaraba

  1-6

  • FULL TEXT

• Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms

  Anne Mareike Flaswinkel, Reinhold Decker

  7-12

  • FULL TEXT

• Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities

  Leila Lefi, Sarra Sghaier

  13-22

  • FULL TEXT

• The Effect of Organizational Flexibility on Organizational Ambidexterity in Higher Education Institutions in Iraq

  Mohammed R. Yaseen Zeebaree

  23-36

  • FULL TEXT

• Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa

  Emetia Swart, Flip Schutte

  37-42

  • FULL TEXT