International Review of Management and Marketing

About the Journal

International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.

ISSN: 2146-4405

Current Issue

Vol. 15 No. 1 (2025)

Published: 2025-01-15

Articles

Advancing Sustainable Practices in Electronic Customer Relationship Management

Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Bara Asfour, Muhammad Alshurideh

1-8
- FULL TEXT
Exploring the Mediating Role of User Engagement in the Relationship Between Immersive Experiences and User Satisfaction in Virtual Reality Gaming

Hanene Hammami

9-16
- FULL TEXT
Keeping Pace with the Generations! Quantitative Job Insecurity and Retention in Gen Z Workers: The Mediating Roles of Affective Commitment and Psychological Empowerment

Bha-Aldan Mundher Oraibi, Abdullah Abdulaziz Bawazir, Ali Salman Mohammed Emam

17-30
- FULL TEXT
The Effect of Pricing Strategies on Client Retention Rates for Small to Medium-Sized Auditing Firms

Viet Ha Phung, Huy Hung Pham, Binh Minh Tran

31-45
- FULL TEXT
The Impact of Workplace Spirituality on Educational Staff’s Knowledge Sharing Intentions at Private Universities: A Mediation-Moderation Model

Ariyani Wahyu Wijayanti, Mugi Harsono, Asri Laksmi Riani, Joko Suyono

46-52
- FULL TEXT
Does Employee Wellbeing Mediate the Relationship between Job Characteristics and Job Performance in the Banking Industry? An Emerging Country Perspective

Ta Huy Hung, Thi-Minh-Ngoc Luu, Phuong Mai Nguyen

53-60
- FULL TEXT
Integrating Management and Marketing Strategies in Organic Farming: A Topic Modeling Analysis of Sustainable Development and Entrepreneurship

Sumana Chiangnangam, Paiboon Manorom, Wirapong Chansanam

61-70
- FULL TEXT
The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis

Tuan Cong Dao, Ying-Kai Liao, Grace Chen, Thi-Minh-Ngoc Luu, Thi Mai Le

71-81
- FULL TEXT
From Knowledge to Action: Exploring Green Intellectual Capital’s Role in Sustainable Organizational Performance for Millennials

Lenny Christina Nawangsari, Indra Siswanti, Agus Arijanto, Mas Wahyu

82-90
- FULL TEXT
Assessing Challenges and Sources of Dissatisfaction among Accredited Social Health Activists Employees

Deeba Abrar, Azam Malik

91-98
- FULL TEXT
Impact of the Quality of Financial and Banking Applications Used on Smartphone on the Customer Satisfaction of Jordanian Islamic Bank

Amjad Ghazi AL-Habashneh, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, Ahmad Samed Al-Adwan, Anber Abraheem Shlash Mohammad, Lan Qing Jiang

99-106
- FULL TEXT
An Ethical Sustainability Model for the Ready-Made Garments Enterprises in Bangladesh

Zoeb Ur Rahman, Vikineswaran A. Maniam, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, Zohaib Hassan Sain, Tianjiao Huang, Vasumathi Arumugam, Muhammad Alshurideh

107-117
- FULL TEXT
Analysis of E-Commerce Logistic Service Quality on Customer Satisfaction, Loyalty, and Brand Image in Indonesia

Fandy Bestario Harlan, Yulinda Tarigan, Sugeng Riadi, Agnes Manuella Sitompul

118-127
- FULL TEXT
The Impact of Technological Advancements in Accounting Information Systems on Achieving Alignment Between Financial Accounting Theory and Practical Application at Jordanian Commercial Banks

Abdalla Hussain Ahmad Alassuli

128-136
- FULL TEXT
Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan

Khaled Tawfiq Al-Assaf, Mariam Said Mahmoud Foriki, Tariq Samarah, Ayman Hindieh, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, LanQing Jiang, Barween Al Kurdi

137-145
- FULL TEXT
The Role of Mobile Phones in Facilitating Business Education During the Transition to New Normal Learning Models

Romel C. Tuliao, Angelo R. Santos, Sergiris A. Ortega

146-158
- FULL TEXT
Business Skills, Corporate Governance, and Competitiveness of Small Businesses in South Africa

Sthembiso Eugine Rodney Nkwinika, Lawrence O. Obokoh

159-167
- FULL TEXT
The Moderating Effect of the School’s Policies on School’s Characteristics and University’s Brand Equity in Viet Nam

Bich Hang Vuong, Hsin-Kuang Chi, Dang Anh Luc, Shu-Fang Yuan, Yo-Yu Liu

168-178
- FULL TEXT
Exploring Strategic Entrepreneurship Research: A Comprehensive Decadal Bibliometric Analysis

S. Sundar, M. Gurupandi

179-192
- FULL TEXT
Exploring Consumer Behavior in Indonesian Online Marketplaces

Zulkifli Zulkifli, Widarto Rachbini, Anna Agustina, Muhammad Anwar Fathoni, Andriati Fitriningrum

193-203
- FULL TEXT
TikTok Shopping Surge: Impact on Consumer Behaviour in Klang Valley, Malaysia

Rudzi Binti Munap, Mercy Nwadiuto Obeto, Sasileelah A. P. Salean, Siti Nurzana Binti Abd Hamid, Siti Nor Asura Binti Mohamed Salleh

204-213
- FULL TEXT
Service Recovery Strategy in Private Hospitals: The Role of Experience, Symbolic, and Functional Brand Images

Kampanat Siriyota, Thanuset Chokpiriyawat

214-231
- FULL TEXT
Internet of Things and Employee Engagement Across the Business Model in the Business Park Companies in Jordan

Motteh S. Al Shibly, Ahmad Albloush, Kholoud Alkayid, Hossam Korany, Muhammad Alshurideh

232-241
- FULL TEXT
Exploring Determinants of Job Satisfaction among Academic Members in Jordanian Higher Education Institutions

Mohammed Tawalbeh , Suhaib Al-Khazaleh, Muath Maqbool Albhirat , Jawad Haitham Tawalbeh

242-248
- FULL TEXT
Enhancing Green Economic Circular Ecosystem Growth through AI-Based Waste Management Gamification

Widya Parimita, Terrylina Arvinta Monoarfa, Rahmi Rahmi, Setyo Ferry Wibowo, Ayatulloh Michael Musyaffi

249-256
- FULL TEXT
Exploring the Intersection of Brands and Linguistics: A Comprehensive Bibliometric Study

Alan Lukose, Regina Sibi Cleetus, H. Divya, T. M. Saravanakumar, Jobin Jose

257-271
- FULL TEXT
Fostering Young Entrepreneurs: Family Support as the Cornerstone of Intentions

Onan Marakali Siregar, Ainun Mardhiyah, Muhammad Dharma Tuah Putra Nasution, Maulidina Maulidina

272-282
- FULL TEXT
Exploring Technological Factors and Cloud Accounting Adoption in MSMEs: A Comprehensive TAM Framework

Ayatulloh Michael Musyaffi, Razana Juhaida Johari, Heny Hendrayati, Christian Wiradendi Wolor, Diah Armeliza, Hasan Mukhibad, Hafiz Surya Chandra Izwandi

283-292
- FULL TEXT
How Does Loss Aversion Mediate the Relationship Between Personality Traits and Efficiency of Skills in Investment Decision- Making?

A.M.A. Jayawardena, N.S. Nanayakkara

293-301
- FULL TEXT
Identifying Factors Influencing the Adoption of CIFRS/CIFRS for SMEs in Cambodia

Kosla Hin, Siphat Lim

302-310
- FULL TEXT
Understanding the Underlying Knowledge Structure in Business Ethics, Governance and Sustainability Research

Mridusmita Duara, Vinay Khandelwal, C.T. Sunil Kumar, Varun Chotia, Prashant Sharma

311-319
- FULL TEXT
Towards a More Resilient Healthcare Sector in Post-COVID-19 Pandemic in Jordan

Omar Mowafi, Melina Al-Hasan, Basheer A. Khamees, Rima AL Hasan, Zu'bi M.F. Al-Zu'bi, Barween Al Kurdi

320-329
- FULL TEXT
Linking Antecedents, Processes, and Outcomes of Public Sector Innovation: A Complexity Theory Perspective

Asma Omran Mohammed Alkhayyal Alteneiji, Syed Awais Ahmad Tipu, Abu Elias Sarker

330-339
- FULL TEXT
Impact of Renewable Energy Adoption and Organizational Culture on Employee Productivity in Jordanian Technology and IT Companies: The Mediating Role of Workplace Sustainability

Bashar Younis Alkhawaldeh, Amjad Fahed Nahar Tweiqat, Kadri S. Al-Shakri, Abdullah Yusri Al Khatib

340-352
- FULL TEXT

View All Issues