Vol. 4 No. 4 (2014)

Articles

• Measurement of Consumer Ethnocentrism of Slovak Consumers

  Janka Taborecka-Petrovicova, Maria Gibalova

  247-258

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• Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

  Abdullah Malik, Bushan D. Sudhakar

  259-275

  • PDF

• Accounting for Marketing: Marketing Performance Through Financial Results

  Levent KOSAN

  276-283

  • PDF