Vol. 13 No. 3 (2023)

Articles

• Cross-cultural Negotiation Conflicts: The Myanmar Case

  Annamaria Sasne Grosz, Laszlo Jozsa, Sandi Maung

  1-8

  • FULL TEXT

• Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?

  Sutisna Sutisna, Tata Rustandi

  9-15

  • FULL TEXT

• Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study

  Vusumuzi David Mbatha, Aaron Koopman, Tinashe Chuchu

  16-24

  • FULL TEXT

• Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

  Fathor AS, Fatimatul Fatmariyah

  25-32

  • FULL TEXT