Vol. 12 No. 4 (2022)

Articles

• The Effect of Human Resource Management Practices on Employees’ Motivation and Creativity in the Private Sector of Saudi Arabia

  Samerah Abdullah H. Al-Kazlah, Roaa Osama Badkook

  1-9

  • FULL TEXT

• Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity

  Pierre Mostert, Tiaan Naude

  10-18

  • FULL TEXT

• Critical Factors for the Successful Implementation of a Strategic Business Plan among Small and Medium Size Enterprises

  Paul Saah

  19-28

  • FULL TEXT

• An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa

  Caitlin de la Roche , Tiago de Barros , Tinashe Chuchu, Brighton Nyagadza, Marike Venter de Villiers

  29-37

  • FULL TEXT