Research in Action Integrated Marketing Communications as the Elements of Information and Virtualization Market Relations

Abstract

With the growing role of marketing in economic activity has increased the role of process management implementation and evaluation of marketing communication efficiency of the entire process of implementation of marketing communications. Formation and development of effective marketing communications with customers are key success factors for production and trade company. Request a market economy require producers to find new directions for the implementation of marketing channels “of communication” with customers, implementation of innovative ways of bringing the finished product to the end user. We note that at the moment there are a number of research and development in the field of theoretical and practical questions of management of marketing communications. One of the main types of work representative on trade marketing in the marketing communication is a set of activities (means and methods of information) in finding, training and adaptation of marketing information about the market, about the external and internal marketing environment for further implementation of communication tools and techniques to communicate with the intermediate and / or end user of the target market, according to the manufacturing company marketing objectives.Keywords: marketing communications, information economy, market relationsJEL Classifications: A11; M1; D83