Development of the Tourist Health Resort Branch in Primorsko-Akhtarsky District

Abstract

The paper studies the condition of the tourist health resort branch in one of the regions of Krasnodar Krai - Primorsko-Akhtarsky District that is characterized by the uniqueness of natural resources and significant recreational potential. The District has development prospects of environmentally friendly resorts, fishing and hunting, the creation of health complexes. Having analysed the condition, the efficiency of functioning of the tourist health resort complex, having revealed natural and resource potential and the problems of the tourist health resort sphere management in Primorsko-Akhtarsk municipality the paper  offers the  Increasing Management Efficiency And Quality of Services of the Tourist Health Resort Sphere of the District Project which includes: the optimization of information support of municipal tourist product  merchandising at the Russian and international markets, the introduction of new excursion routes, the creation of the  health complex.Keywords: tourism, high-quality recreation, increasing efficiencyJEL Classifications: D61, L83