An Ethical Sustainability Model for the Ready-Made Garments Enterprises in Bangladesh

Authors

  • Zoeb Ur Rahman BRAC University, Kha 224 Bir Uttam Rafiqul Islam Ave, Merul Badda, Dhaka 1212, Bangladesh
  • Vikineswaran A. Maniam School of Management and Business, Mila University, No 1, Persiaran MIU, Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
  • Suleiman Ibrahim Shelash Mohammad Electronic Marketing and Social Media, Economic and Administrative Sciences Zarqa University, Jordan; & Research Follower, INTI International University, 71800 Negeri Sembilan, Malaysia
  • Asokan Vasudevan Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
  • Zohaib Hassan Sain Faculty of Business and Management Sciences, Superior University, Pakistan
  • Tianjiao Huang Faculty of Liberal Arts, Shinawatra University, Thailand
  • Vasumathi Arumugam VIT Business School, VIT University, Vellore-632 014, Tamil Nadu, India
  • Muhammad Alshurideh Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

DOI:

https://doi.org/10.32479/irmm.17602

Keywords:

Business Sustainability, Business Ethics, Corporate Social Responsibility, Ethical Leadership, Environmental Management System

Abstract

The primary purpose of this study is to assess the policies that affect the ethics of business and draw recommendations for an ethical and sustainable policy for the improvement of Business Sustainability in Bangladesh’s RMG sector. The RMG sector is crucial to Bangladesh’s economy, being the backbone and providing the highest export earnings. A PST (Purposive Sampling Technique) was used to collect the data by conducting self-administered surveys completed by 279 participants from 20 RMG companies situated in five different areas. The potentials and perspectives given in the feedback are practical in terms of ethics and the present tendencies in the field. The research shows a strong positive link between an ECC (Ethical Code of Conduct) and BS (Business Sustainability) (r = 0. 256) and an even more substantial correlation for CSR (Corporate Social Responsibility) (r = 0. 355). Ethical leadership also demonstrates a positive relationship with business sustainability (r = 0.282). Additionally, there is a weaker but still positive connection exists between BS and NG (New Governance) (r = 0. 168). Such findings highlight the importance of ethical business regulation since it can be instrumental in enhancing Bangladesh RMG firms’ sustainability. Managers, who play a critical role in this process, are particularly important in retaining experienced employees and promoting ethical practices. This study underscores the need for robust ethical frameworks to ensure the long-term sustainability and competitiveness of the RMG industry in Bangladesh. Bangladeshi enterprises participating in such RMG industry must imitate sustainable studies in their operations to gain a competitive benefit in the market and develop sustainable value propositions.

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Published

2024-12-07

How to Cite

Rahman, Z. U., Maniam, V. A., Mohammad, S. I. S., Vasudevan, A., Sain, Z. H., Huang, T., … Alshurideh, M. (2024). An Ethical Sustainability Model for the Ready-Made Garments Enterprises in Bangladesh. International Review of Management and Marketing, 15(1), 107–117. https://doi.org/10.32479/irmm.17602

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