1.
Owusu Ansah M, Poku K. Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited. IRMM [Internet]. 2013 Aug. 2 [cited 2024 Dec. 22];3(4):134-45. Available from: https://econjournals.com.tr/index.php/irmm/article/view/554