Al-Shuaibi ASI, Shamsudin FM, Aziz NA. Developing Brand Ambassadors: The Role of Brand-centred HRM. IRMM [Internet]. 2016 Oct. 7 [cited 2024 Dec. 22];6(7S):155-61. Available from: https://econjournals.com.tr/index.php/irmm/article/view/3225