Ghani MA, Othman A, Ibrahim NA, Wan Ismail WZ. Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. IRMM [Internet]. 2016 Oct. 25 [cited 2024 Dec. 22];6(4):1026-33. Available from: https://econjournals.com.tr/index.php/irmm/article/view/2950