Putra AHPK. Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy. IRMM [Internet]. 2024 May 10 [cited 2024 Jul. 4];14(3):82-96. Available from: https://econjournals.com.tr/index.php/irmm/article/view/16145