Putra, Aditya Halim Perdana Kusuma. “Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy”. International Review of Management and Marketing 14, no. 3 (May 10, 2024): 82–96. Accessed July 4, 2024. https://econjournals.com.tr/index.php/irmm/article/view/16145.