Rehman, Asad, and Syed Ahsan Jamil. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions”. International Review of Management and Marketing 6, no. 2 (April 17, 2016): 376–382. Accessed December 22, 2024. https://econjournals.com.tr/index.php/irmm/article/view/1970.