GHANI, Mazuri Abd; OTHMAN, Aida; IBRAHIM, Nor Asmahani; WAN ISMAIL, Wan Zulqurnain. Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. International Review of Management and Marketing, [S. l.], v. 6, n. 4, p. 1026–1033, 2016. Disponível em: https://econjournals.com.tr/index.php/irmm/article/view/2950. Acesso em: 22 dec. 2024.