SINHA, Deepti; SINHA, Sachin; PHUTELA, Nidhi; GROVER, Priya. OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions. International Review of Management and Marketing, [S. l.], v. 14, n. 6, p. 119–130, 2024. DOI: 10.32479/irmm.17110. Disponível em: https://econjournals.com.tr/index.php/irmm/article/view/17110. Acesso em: 8 nov. 2024.