ZHENG, Chuan; KHAMARUDIN, Munirah; AHMAD, Azanin. Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023). International Review of Management and Marketing, [S. l.], v. 14, n. 5, p. 113–125, 2024. DOI: 10.32479/irmm.16620. Disponível em: https://econjournals.com.tr/index.php/irmm/article/view/16620. Acesso em: 28 nov. 2024.