PUTRA, A. H. P. K. Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy. International Review of Management and Marketing, [S. l.], v. 14, n. 3, p. 82–96, 2024. DOI: 10.32479/irmm.16145. Disponível em: https://econjournals.com.tr/index.php/irmm/article/view/16145. Acesso em: 4 jul. 2024.