SIMAMORA, B.; XZYFANEQUO, S. E. Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence. International Review of Management and Marketing, [S. l.], v. 14, n. 3, p. 5–17, 2024. DOI: 10.32479/irmm.15992. Disponível em: https://econjournals.com.tr/index.php/irmm/article/view/15992. Acesso em: 4 jul. 2024.