Shkurkin, D. V., Mayatskaya, I. N., Nikonova, O. V., Novikov, V. S., Vasilyeva, I. S., & Karepova, S. G. (2016). Formation and Development of the Integrated Marketing Communications in the Activities of Production and Trade Enterprises. International Review of Management and Marketing, 6(1S), 273–278. Retrieved from https://econjournals.com.tr/index.php/irmm/article/view/1915