Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis
DOI:
https://doi.org/10.32479/ijeep.20110Keywords:
Energy Efficient Appliance, Consumer Adoption, Sustainability Barriers, Jordanian HouseholdsAbstract
An empirical analysis of consumer adoption of energy-efficient home appliances (EHA) in Jordan was conducted through quantitative data collected from 287 household consumers to identify influencing determinants. Due to the worldwide sustainability and energy conservation priorities, it is essential to initiate research on EHA adoption barriers in developing nations, like Jordan. Ten primary constructs (EHA products, energy saving appliance, low marketing awareness, low environmental consciousness, low perceived usefulness, low consumer understanding of eco-labels, low government policy, low income levels, and low cost of other home appliances) are researched. The structural equation modeling analysis using SmartPLS demonstrates that each of the ten variables demonstrates a negative impact on energy-efficient appliance adoption. It also identifies key barriers that need deliberate intervention from policymakers and manufacturers and marketers to achieve sustainable consumption. The complete analysis of Jordanian consumer behavior towards energy efficient technology adoption provided by the research gives actionable insights to the academic development and policy creation.Downloads
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Published
2025-06-25
How to Cite
Al Kurdi, B., Alquqa, E. K., Al-gharaibeh, S. M., Alhyasat, K. M., Alzoubi, H. M., Alshurideh, M. T., … Al-Sulaiti, G. (2025). Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis. International Journal of Energy Economics and Policy, 15(4), 780–788. https://doi.org/10.32479/ijeep.20110
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